By Alex Joy
A business’s colors can affect how customers perceive it. That’s why it’s important to choose the right paint color for your commercial property.
Some commercial areas have standards that should be followed, such as a historical district where changes to a building’s exterior have to be cleared by the governing board.
Consider the Local Environment
The color of your Commercial Building’s exterior plays a big role in the first impression that your customers or stakeholders will get. A bad first impression is hard to shake and can have a negative impact on their purchasing decisions.
Commercial paint colors should also take into account the local environment around the property. For example, if you are in an area that is full of trees and greenery, you may want to use earth tones to match the natural beauty. If you are in a more urban area, you can go for brighter colors to stand out from the surrounding buildings.
If you’re not sure what colors to use, you can ask your commercial painting services San Jose for help. They will know what colors are popular in your area and can offer suggestions based on color theory and trends. They will also be able to help you find colors that will complement your brand and work well with the other elements of your commercial building.
Think About Your Brand
When choosing paint colors for your commercial property, think about what your company values and mission are. Look at your business website, logo and business cards to get an idea of the colors that best represent your brand. Using these colors on your building can help increase brand recognition and create a unified image across all of your locations. The color scheme you choose can also be determined by the type of lighting that is used in your building. Fluorescent lights tend to make colors look dull and flat, while natural sunlight can bring out the brightest shades.
It is also important to consider what kind of atmosphere you want your business to have. Vibrant colors can grab shoppers’ attention, stimulate an emotional response and accelerate their decision making processes, which is ideal for retail stores. Similarly, serene and soothing colors like grays, whites, seafoam, and taupe can make a tranquil place of worship feel inviting.
Keep It Neutral
When it comes to creating the perfect commercial space for your customers and employees, every little detail counts. Even the colors of your walls can have a major impact on the way people perceive your business.
A fresh coat of paint is one of the most cost-efficient and impactful ways to spruce up your business. According to Anderson, “a new paint job can increase resale value by an average of $7,571 for a 152% ROI.”
When choosing the right paint color for your commercial property, you should consider the age range of your primary audience and the environment where the building is located. Muted colors may appeal to older generations while bolder hues might attract a younger crowd.
Browns are a great choice for exterior paint because they communicate reliability and stability. However, it is important to keep in mind that using too much brown could make your building look drab and boring.
Go Bold
Whether you want your commercial property to look more modern or traditional, there are a variety of colors that can work well. Choosing the right paint color can help you make a statement and stand out from the competition. The right exterior paint job also helps to protect your commercial property from the elements and can increase its value in the future.
Ultimately, it is best to choose colors that will appeal to your target audience. For example, muted colors may be better for older audiences and bolder hues are likely to appeal to younger crowds. If you are unsure, consult with a professional commercial painting contractor who can offer suggestions based on current industry trends.
Using the right color can help to create an attractive commercial space, draw customers in and promote your business. With some research and the help of a reputable commercial painting company, you can choose a paint color that will complement your business and enhance its curb appeal.
