One subject that transits in all types of businesses does not matter size, level, or year in the actual business, is to find out who your clients are. Most of you know this fact, or have heard this statement before.
Is it possible that you never thought about why this is important for the main success of your business?
In a larger company setting, have you watched a company that took directions that were not in harmony with their ideal client definitions, and there was a reaction to their ‘new’ product or offerings? Some examples are McDonald’s, Burger King, HP, and BlackBerry (there are many other examples).
In medium business settings to small, do you see business partners with other businesses or make business lines that are not congruent with how they are considered by loyal clients they just have to rethink all strategies? Some who come to mind for me are the release of local waste that started accounting offers and tax preparation services, restaurant owners who started offering asphalt paving services, upscale clothing stores that opened the discount maternity shop next door.
In each example, there is no natural synergy between the first successful business and new business. This is not to say that it is impossible to start another business that is truly not related to your core business. It is important to recognize you will reach a little or not upside down from your current target market to a new business that is not related, and you risk damaging your brand with other types of businesses that are not related to the core business you know.
For start up business, or for new or developing entrepreneurship companies, the client’s definition is very important. Similar to the discussion above, the following applies to each category.
How do you do your marketing?
Where will you do your marketing?
What marketing budget do you have?
All of these questions are affected by those of you who are called in the definition of ideal clients or your lack.
If you doubt this, consider how the internet has created the ability for anyone to quickly reach their perfect customers. Definition is there – age, gender, geography, education level, and more. You now have the ability to hone your message to your dream client to see it. The words you use in your message must be written with your perfect client in mind. Otherwise, the ability to use the internet will disappear with an unclear message.
All types of businesses, and business sized, must understand and define their ideal clients. Are you ready to check back your client’s definition? Do marketing and messaging you need reviews to see if you reach your ideal group?